Boost Performance and Visibility with a Comprehensive Website Audit
Get clarity, not confusion. Know what your site needs, why it matters, and how to fix it.
If your website isn’t showing up in search results, isn’t getting clicks, or just feels off, you don’t need to guess what’s wrong; you need a website audit that tells you exactly what’s going on.
A website audit & SEO roadmap gives you exactly that: a custom deep-dive into your site with real, actionable steps to move forward.
What is a Website Audit?
A website audit is a comprehensive review of your website’s performance, structure, and content to identify issues that may be hurting your search engine rankings, user experience, or overall effectiveness. It typically includes an analysis of on-page SEO, technical health, content quality, mobile usability, and other key factors that influence how well your site performs for both users and search engines.
The goal of a website audit is to give you a clear picture of what’s working, what’s not, and what specific actions you can take to improve your site’s visibility, speed, and conversion potential. When paired with an SEO roadmap, a website audit becomes a strategic tool to guide smarter decisions and long-term growth.
What’s Covered in a Website Audit
Every audit is tailored to your site’s unique setup and goals, but there are core areas that almost always need attention. These key categories help uncover hidden issues, missed opportunities, and quick wins that can make a real difference in how your site performs.
On-Page SEO Check
- Meta titles and descriptions
- Header structure and hierarchy (H1, H2, etc.)
- Keyword use and relevance
Content Quality Review
- Duplicate or thin content
- Readability and formatting
- Content alignment with your goals
User Experience (UX) Assessment
- Mobile responsiveness
- Navigation and flow
- Call-to-action visibility and clarity
Technical SEO Scan
- Site speed and performance
- Broken links and redirect issues
- Crawlability and indexing problems
Local SEO Visibility (if relevant)
- NAP consistency (Name, Address, Phone)
- Google Business Profile basics
Accessibility & Visual Hierarchy Review
- Font size, contrast, and clarity
- Page layout and scanability
From Function to Results:
What the Audit Aims to Improve
We’ve covered the page elements and technical factors that need attention, but what’s the bigger picture? A functional website is only the first step. Real results come from a site that not only runs smoothly but also brings in visitors, builds trust, and turns interest into action.
Here are the key performance areas I’ll focus on to help your site do what it’s meant to: support your business goals.
- Organic traffic and search visibility: Are people finding you in search—and clicking?
- Site speed and technical reliability: Is your site fast, secure, and free of performance issues?
- Content effectiveness and keyword strategy: Is your content aligned with your audience’s needs and search intent?
- Engagement and conversion performance: Are visitors staying, exploring, and taking the next step?
- Local visibility for service-based businesses: Are you showing up clearly and consistently in local search?
How the Audit Process Works
- Discovery: We start with a quick intake questionnaire or call so I can understand your business and goals.
- Audit: I go through your entire site manually and with trusted tools to gather the data.
- Roadmap Delivery: You get a custom document with findings, explanations, and next steps.
- Optional Support: If you want help implementing the changes, I offer ongoing SEO services.
What You Get
- A straightforward, easy-to-understand audit document
- A prioritized SEO roadmap organized by urgency and impact
- Clear explanations and recommendations
- Optional follow-up call to walk through findings together
Why Start Here?
SEO without a plan is just guessing. This audit and roadmap gives you:
- A clear starting point
- A smarter way to prioritize your time and budget
- The peace of mind that you’re not missing something big
It’s not a generic checklist—it’s a strategic, personalized plan made to help you move forward with confidence.
Who are Website Audits For?
Audits are ideal for any business with a website that isn’t performing well in search results or converting visitors into leads. If you want clarity about the health status of your website, this is for you.
FAQ
What’s the difference between a website audit and an SEO audit?
A website audit looks at the bigger picture—including technical SEO, content, user experience, and accessibility. An SEO audit focuses more narrowly on search optimization. My service combines both for a holistic view of your site’s performance.
How long does a website audit take?
Most audits are completed within 5–7 business days, depending on the size and complexity of your site. I’ll let you know the expected timeline before we begin.
What’s an SEO roadmap, and why do I need one?
An SEO roadmap is a customized action plan based on your audit results. It helps you prioritize fixes by urgency and impact so that you’re not wasting time or feeling overwhelmed. It turns a list of problems into a clear path forward.
Will I need to know SEO to understand the results?
Not at all. The audit and SEO roadmap are written in plain language, with clear explanations. You’ll know exactly what’s wrong, why it matters, and how to fix it—no jargon, no guesswork.
Do you offer help implementing the SEO recommendations?
Yes. While the audit and roadmap are standalone services, I also offer ongoing SEO support or consulting if you’d like help putting the recommendations into action.
Will this audit improve my Google rankings?
The audit itself won’t boost rankings, but following the recommendations can. Many of the issues uncovered in an audit directly impact search performance, so addressing them can lead to real SEO gains.
Do you audit e-commerce or just service-based websites?
I focus primarily on service-based and small business websites, but I can also audit small e-commerce sites depending on your platform and goals. Let’s talk to see if it’s a good fit.
Ready to See How Your Website is Really Doing?
Simple. Honest. Actionable. This is your first step toward a better website.