Helping local businesses SHOW UP, STAND OUT, and SUCCEED online.
SEO & Website Optimization Specialist
Whether you’re launching something new or trying to get your current site to pull its weight, I’m here to help. From behind-the-scenes tech fixes to SEO strategy and content that speaks your customers’ language, I’ll work with you to make your online presence stronger, sharper, and easier to manage.
How Can SEO Help Your Business?
Running a business requires you to wear a lot of hats. Not only do you have to be an expert in your product or service, but you also have to be an expert accountant, marketer, outreach specialist, and so much more. There’s never enough time to do get to every task you should be doing, nor enough mental capacity at the end of a long day to learn all of the new skills required to run an entire operation.
One of the biggest struggles many small businesses face is getting customers to find them online. When someone needs a product or service, they usually start swith a search on their phone or laptop. They type (or speak) their query into a search engine, then sort through the top results for the one that best matches what they’re looking for. Seems simple, right?
But how do search engines know what results to show? Of the 8 billion active websites in existence, how do you get them to choose yours to display?
That’s where SEO comes in. It stands for Search Engine Optimization, and the goal is in the name—to optimize your website in a way that will help it show up on Search Engine Result Pages (SERPs).
Having a website is essential, but having a website without the proper setup and optimizations is as good as not having one at all. If your website isn’t helpful, credible, easy to use, and set up in a way that search engines can understand, then it’ll be overlooked and won’t generate any traffic or business.
I can help with that.
If you have a website
but aren’t getting calls,
let’s talk.
Every inquiry begins with a free lite audit to determine the health of some of the most important SEO factors on your website.
Ready to Get More Out of Your Website?
From rankings to readability, I help your website do its job—so you can keep doing yours.
Get a clear view of what’s working (and what’s not). My audits uncover site issues, SEO gaps, and next steps for stronger visibility.
From keywords to headings to copy that converts—I optimize each page to help search engines and customers find you fast.
Sitemaps, security, site speed, and structure—I’ll handle the techy stuff so your site runs clean and ranks stronger.
Build a local presence that stands out. I optimize your Google Business profile, citations, and on-site NAP to bring in nearby clients
I help you build a clear, doable content strategy based on what your ideal customers are searching for—no fluff, just results.
New business or outdated look? I’ll help define your brand identity and messaging so everything online speaks with clarity and purpose.
“Lana has great copywriting skills and was able to transform our outlines and drafts into very engaging blog posts. She does her own research of the pieces that she writes about, and this was especially important for the content of this project, that was about digital nomads, skateboarding and travel experiences. We will definitely hire her again for similar projects.”
The Road to SEO Was Paved With Copy & Content. Check Out My Portfolio!
SEO Case Studies
Articles and blog posts build your site’s credibility and allow you to share unique insights. From listicles to how-to articles, my areas of expertise include CBD, RVs, and all things food.
Marketing
New partnerships and products deserve the right announcements –they build excitement and tell potential customers about the products and services you know they’ll love.
Articles & Blogs
Articles and blog posts build your site’s credibility and allow you to share unique insights. From listicles to how-to articles, my areas of expertise include CBD, RVs, and all things food.
Product Description
A picture speaks a thousand words, but pairing it with the right words will connect to your customers in a way that makes them feel secure and excited about choosing you.
“Lana was great to work with. Her writing was strong and well organized. She did great research and met deadlines. We would hire her again.”
“Loved working with Lana, she completed two very detailed articles for me in an efficient and timely manner, Writing was remarkable with few errors and sources cited. Lana was super eager and very knowledgeable about the industry she was writing in. I will definitely hire her again for my next project. Thanks so much Lana”