SEO Content Strategy That Puts Your Business on the Map
A practical roadmap for creating content that brings in traffic and supports your business goals.
If you’ve ever stared at a blank page wondering what to write, or hit “publish” on a blog post only to hear crickets, you’re not alone. The truth is, good content isn’t about writing more; it’s about writing with purpose.
I help businesses build an SEO content strategy that’s practical, intentional, and aligned with what your future customers are actively searching for. Less guessing, more growth.
What Is SEO Content Strategy?
An SEO content strategy is an organized plan for the type of content you want to publish on your site and how to write it in a way that helps people find you online. It blends keyword research, customer search intent, and business goals into a roadmap that makes sense. Think of it as the bridge between your website and the people looking for what you offer.
Keyword Research That Makes Sense
Instead of trying to rank for every possible keyword associated with your niche, I’ll find the search terms your ideal customers are actually using, while filtering out less desirable options. These will be organized in a keyword map with an easy guide to the most important keywords that are tied to real opportunities for your business.
Content Gap Analysis
I’ll look at any existing content you may have and identify what’s missing based on your services, target audience, and competitors. This ensures that you provide helpful information to potential customers while telling search engines the full range of what you offer.
Intent-Led Topic Planning
Not every keyword deserves a blog post. By matching topics to the right content format, every page will have a clear purpose, from blog posts to service pages.
Every keyword has a job, but it won’t always be the same. I’ll help you match topics to the right type of content—whether that’s a blog post, service page, or FAQ—to make sure each page is pulling its weight.
Content Calendar & Strategy Plan
You’ll get a straightforward content calendar that lays out what to write, when to write it, and why it matters. Whether you plan to DIY or outsource the writing, this is your roadmap.
What You Get
- A list of high-impact keywords tailored to your audience
- Clear SEO suggestions for how to update or improve existing content
- A custom monthly or quarterly content calendar that fits your business goals
Who are SEO Content Strategies For?
If you’re a small business owner who’s either tired of writing just to fill space or avoiding content altogether because you don’t know where to start, this strategy is for you.
You don’t need to become a blogger. You just need content that helps your website speak directly to your customers in a way search engines understand.
Whether you’re managing your site yourself or working with a copywriter, I’ll help you create a plan for content that provides value and drives results.
FAQ
How is your SEO content strategy different from just hiring a blog writer?
A blog writer can produce content, but a content strategy ensures that content is written with purpose. I map out what to write, when, and why, all based on real search behavior, your business goals, and SEO best practices.
Will this help my site rank on Google?
A solid content strategy is a crucial part of SEO, but it’s one piece of a bigger picture. If your site has technical issues or lacks backlinks, we can identify those, too. My goal is to set you up with content that targets the right keywords and sends the right signals to search engines.
If I already have a bunch of blog posts, can you help optimize them?
Yes! Part of the process includes a content gap analysis and on-page SEO suggestions. I’ll review your existing content and outline specific ways to improve it so it supports your SEO goals rather than works against them.
Is SEO content strategy only for blogs, or does it include other pages too?
The strategy covers all types of content, including service pages, product pages, FAQs, and even homepage copy. Every keyword will be matched to the part of your page that makes the most sense for your site and audience.
An SEO Content Strategy That Works as Hard as You Do
No more aimless blog posts. No more wondering what Google “wants.” Just a clear, focused plan that helps your site grow.